The search landscape is evolving beyond Google, and Perplexity.ai is emerging as a powerful new player for high-value audiences — creating unprecedented opportunities for forward-thinking marketers.While still smaller than Google at 15 million monthly active users, Perplexity's audience is exceptionally valuable:30% hold senior leadership positions and 65% work in high-income white-collar professions. For businesses targeting decision-makers with spending power, mastering Perplexity optimisation isn't just smart — it's becoming essential.In this episode, I reveal:• The hidden mechanics behind how Perplexity selects which brands to recommend (including how it parses queries and builds its unique search index)• Strategies to make your brand appear in Perplexity's responses — including why getting featured in lists on high-authority websites dramatically increases your chances of recommendation• Why Perplexity "prefers to cite multiple types of sources" and how to leverage this preference across your own website, third-party sites, and user-generated content platforms• The exact content formats that Perplexity favours (based on client examples)I'll share real-world success stories, including how we helped Zugu Case become the top-recommended iPad case in Perplexity results by securing strategic placements on high-authority sites like ZDNet.As I explain in the pod:"Perplexity isn't searching Google for these queries. Instead, it has its own search index that prioritises the most authoritative and trustworthy sites. Your chances of being recommended increase if your products or services are featured in lists, particularly those on high-authority websites."If you're ready to implement these strategies while your competitors remain fixated solely on traditional SEO, this episode provides your complete action plan for dominating this powerful new search platform.Request a Marketing Review:https://exposureninja.com/review/Get the show notes:https://exposureninja.com/podcast/349/Watch this as a video instead:https://exposure.ninja/rank-perplexityListen to these episodes next:How To Rank in ChatGPThttps://exposureninja.com/podcast/348/How SEO Works in 2025https://exposureninja.com/podcast/346/How to Get To the Top of Google in 2025https://exposureninja.com/podcast/345/

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