In this episode of the Digital Embellishment Show, Kevin Abergel sits down with Steve Furlong, the VP of Operations at Hudson Printing ‪@hudsonprinting-reinventprint‬ in Salt Lake City. Steve shares insights into Hudson Printing’s journey, their pioneering use of Landa presses, and their leap into digital embellishments. Learn about their unique applications of foil and varnish, the impact on customer engagement, and the future of digital embellishments in various markets.Key Highlights: • Hudson Printing’s history and commitment to quality• Integration of Landa presses and Scodix technology• Applications of digital embellishments in direct mail, magazines, and packaging• Leveraging variable data for personalized marketing• Customer reactions and case studies on enhanced response ratesCheck out Hudson Printing’s amazing work: https://www.hudsonprinting.com/

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