27. One Treatment Plan, Better Outcomes: The Real Reason Patients Say Yes

14/04/2025 30 min
27. One Treatment Plan, Better Outcomes: The Real Reason Patients Say Yes

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Episode Synopsis

We just got back from a full day at the Closing Institute Bootcamp in Dallas—and let's just say, we've got thoughts. In this episode, we're unpacking everything from training your front desk team to why your treatment plans are probably overwhelming your patients. You'll hear our honest takeaways from TCI, some hilarious behind-the-scenes moments from the trip, and why simplifying the plan might be the key to increasing case acceptance. We dive into: ✅ The difference between a sales script and a patient-centered conversation ✅ Why presenting one clear treatment plan leads to better results (and happier patients) ✅ How to anchor consults so you don't get lost in small talk ✅ What restaurants, cruise ships, and Costco have to do with dentistry ✅ Plus: The "car analogy" you can steal to help patients actually get the value of your treatment options This episode is packed with laughs, takeaways, and real talk about growing your practice by getting clear on what your patients actually want. 🎧 Hit play now to hear our full breakdown of Day 1 at TCI—and forward this to a dentist you know who's stuck giving 4 treatment options and watching patients walk out confused.   LINKS: https://www.thedentistsshow.com   Episode Minute By Minute:  00:00 – Welcome from Dallas + Alligators and Ironman flashbacks 02:30 – Why we're at the Closing Institute Bootcamp (TCI) 04:00 – Are new patient problems actually front desk problems? 06:15 – The training problem no one talks about in dentistry 08:00 – Restaurant training vs. dental onboarding: what gives? 09:30 – What stuck out most from the first day of TCI 11:00 – Anchoring conversations so consults don't go off the rails 12:30 – Case acceptance: rapport vs. efficiency 14:00 – Stop explaining implants—sell the outcome 16:30 – Why we need to focus more on aesthetics and function 18:00 – The Cadillac vs. Chevy analogy for case presentation 21:00 – The partial denture rant + what patients really want 23:00 – Only present one plan—here's why it matters 25:00 – The Costco vacuum lesson: help people decide 26:30 – Pricing psychology + how we nudge toward better care 28:00 – Final takeaways: clarity wins, one plan converts, and patients want outcomes

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