In the latest episode of the "Cutting Onions Podcast," Myles and I are excited to present this conversation with William Espey, the brand voice of Chipotle Mexican Grill for almost two decades. In this conversation, William discusses his early journey with Chipotle, detailing how he transitioned from a non-marketing background to pioneering the brand's creative strategies despite a limited budget and how "The Genius of Naiveté" truly fueled the creativity around the brand.As the company’s “brand voice” for nearly two decades, William played a crucial role in cultivating Chipotle’s growth from its early entrepreneurial roots to the multi-billion dollar powerhouse it became in the U.S. and Europe. William has since continued his career in brand strategy, expression, and development, expanding his influence on the branding landscape as a speaker and consultant—with a consistent focus on how to build authentic brands rooted in organizational core values, no matter the industry or the audience.

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