Ep 22: Is Employer Branding Marketing or HR?

06/03/2024 34 min Temporada 1 Episodio 22

Listen "Ep 22: Is Employer Branding Marketing or HR?"

Episode Synopsis

This episode is sponsored by Mobrium. Easily improve employer ratings on sites like Glassdoor, Indeed, Comparably and InHerSight.
👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode22
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EPISODE DESCRIPTION:
Matt Palmer, a seasoned marketer now embedded in HR at Heartland, 5,000 team fintech company, explains what Employer Branding is, who owns the function and how to create a profit-positive program.
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TODAY'S GUEST:
Matt Palmer is the Senior Director of Employee Experience and Employer Branding at Heartland- where he leads key people strategies post hire. This includes everything from onboarding, culture development, leadership training, employee engagement and more.
Follow Matt on LinkedIn: https://www.linkedin.com/in/matt-palmer-a69a4b3/
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CONNECT WITH THE HOSTS:
🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance/
🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance/