“Best cheap hotels London” doesn’t cut it anymore. Whether someone’s asking Siri, Alexa, or ChatGPT, your content needs to sound natural and answer the damn question. Abby and Ciara walk through what actually works now, how to write like a human (but still rank), and how to make friends with both algorithms and real people.What we yapped about:Voice vs. AI vs. classic Google – what’s the diff?How to rework your keyword strategy for voice and AISchema markup (sounds boring, actually v. important)Local SEO tips for when people ask, “What’s open near me?”The funniest thing we’ve ever asked a voice assistantHonourable mentions:SE RankingAnswerThePublicBook recommendations:I'm Glad My Mom Died by Jennette McCurdyHas Anyone Seen Charlotte Salter? by Nicci French

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