Your business must have recurring revenue to ensure its growth and success, but how do you get customers to return again and again? The answer is a Subscription Business Model, a concept not unique to any one type of industry. In this episode, we'll learn how to create a subscription business model with our guest, Jennifer Colwell, who has built her company Entry Envy into a success using this very approach. Business is really all about finding creative solutions, which is why the Subscription Business Industry will grow from $15 billion to $500 billion in just the next few years!  What is the subscription model? Can it work for any business? Innovating to create a new category to be first in Doing your market research Developing your idea to market Doing the projections to form a plan Link to Article about Subscription Business Model Learn more about Jennifer's story and her company, Entry Envy The Omaha Podcast is a production of Two Brothers Creative, LLC. in association with 316 Strategy Group.

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