In this episode of the Confident Athlete podcast, host Callan McKinnon delves into the impact of social media on athletes. He explores both the positive and negative influences, including the danger of the comparison trap. Coach Cal provides six strategies to manage social media use effectively, emphasizing gratitude, focusing on personal strengths, and setting boundaries. Highlighting the importance of building a personal brand, he stresses that athletes must approach social media professionally to attract sponsorships and fans. This episode offers valuable insights and practical tips to help athletes navigate social media healthily and sustainably.

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