The Surgeon General just confirmed what the alcohol-free movement has known for years: alcohol causes cancer, especially breast cancer in women. So why are wellness events, yoga studios, and healing retreats still serving it?In this episode, I'm sharing my experience hosting a Plant Magic Elixir Bar at the Eudemonia Health & Wellness Summit alongside Andrew Huberman, Mark Hyman, Rich Roll, and other wellness leaders. After five years in the alcohol-free beverage industry, I'm witnessing a massive cultural shift—and the cognitive dissonance we need to address.This isn't just about mocktails. This is about adaptogenic cocktails, nootropic elixirs, and plant medicine beverages that actually support your wellbeing. Brands like Curious Elixirs, All the Bitter, and Domo are creating sophisticated alternatives with adaptogens and immunity-boosting ingredients that elevate your experience rather than deplete it.In This Episode:Why the sober curious movement is exploding right nowThe Surgeon General's alcohol and cancer warning explainedWhat adaptogens and nootropics actually do for your bodyHow to find quality alcohol-free options that aren't just "virgin cocktails"The disconnect between wellness culture and alcohol normalizationMy vision for alcohol-free bars and conscious celebration spacesWhy yoga classes and healing ceremonies should stop serving alcoholHow shadow work and nervous system healing shift what you craveThe connection between conscious consumption and embodimentReal stories from serving adaptogenic drinks to wellness leadersFeatured Brands & Collaborations:Curious Elixirs (organic, adaptogenic mocktails)All the Bitter (craft non-alcoholic bitters)Domo (functional beverages)Plant Magic (Anahata's plant-based bottle shop)Ama Restaurant in DCWhether you're fully sober, sober curious, questioning your relationship with alcohol, or just want healthier celebration options—this episode will shift how you think about drinking culture, wellness spaces, and what conscious living really means.The bigger truth? You can't just think your way into a new life. You have to live into it. That means examining not just what you consume, but why you were consuming it in the first place.Join us NEXT YEAR at The Eudemonia Health & Wellness SummitConnect: @jessafrances @thecaimcircle | @untoxicatedworldSupport the showWhen you join the CAIM Circle, you're not just getting information—you're getting transformation. 👉 Join The Caim Circle Membership Is it time for personalized support? Connect With Me! Website: www.thecaimcirlce.com Instagram: @jessafrances @untoxicated.world Thank you for being here. Thank you for doing this work. And thank you for being willing to fail—because that means you're willing to grow. Leave a Review If this episode resonated with you, please consider: ⭐ Leaving a 5-star review on Apple Podcasts or Spotify 📲 Sharing this episode with a friend who needs to hear it 💬 Tagging me on social media with your biggest takeaway Your support helps this message reach more people who need it.

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