Ashleigh Ferran, TJ Cichecki, and Abe Garcia share key learning around becoming partners and the challenges of building authentic brands.They address several topics including:- how they decided to become partners- the work they did to start their partnership out right, including discussing how it would end- why merging companies isn't an automatic fast track to bigger or faster sales- the book that helped them create the living document that guides their partnership- how Workhorse helps to build better and more authentic brands

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