695: What is scorecard marketing and how does it work?

22/10/2024 22 min Episodio 694

Listen "695: What is scorecard marketing and how does it work?"

Episode Synopsis

The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee, a go-to-market expert to discuss the topic. Join us.
Grab the scorecard marketing book here: https://scorecardmarketingbook.scoreapp.com