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Listen "665: Writing better copy with thorough copywriting briefs"
Episode Synopsis
The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss:
Why copywriting briefs are so important
What goes into them
How to use them efficiently
And more...
Why copywriting briefs are so important
What goes into them
How to use them efficiently
And more...
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