ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "654: How to build a brand identity - a chat with Rob Meyerson"
Episode Synopsis
Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.
We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.
In this 24-minute episode, we discuss:
The 6th edition! Congrats. What's new?
What is a brand identify?
How to start building it?
Where does this fall in the priorities of what companies have to do?
Join us.
Grab a copy of the book here: https://amzn.to/4bVjCOW
We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.
In this 24-minute episode, we discuss:
The 6th edition! Congrats. What's new?
What is a brand identify?
How to start building it?
Where does this fall in the priorities of what companies have to do?
Join us.
Grab a copy of the book here: https://amzn.to/4bVjCOW
More episodes of the podcast The Business Storytelling Podcast
718: What's good AI prompt writing?
10/02/2025
717: Is copywriting a good career?
05/02/2025
714: How to measure the impact of SEO
21/01/2025
In God we trust