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Listen "Episode 111 - Creating a brand for fitness entrepreneurs with Danielle Donovan"
Episode Synopsis
Anyone who has ever created a brand from zero knows what a heavy lift it truly is.
The allure of entrepreneurship is tempting. Successful outcomes are determined by a variety of factors and the day to day grind to achieve said success is often not glamorous.
Today on The Business Side of Fitness Podcast, Danielle Donovan, Founder of Cheerfit shares her journey including:
Developing a brand of empowerment in a world of body shaming
Business development tactics
Fostering community engagement
The entrepreneurial challenge of letting go of control
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry.
Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Danielle Donovan is the founder of CHEERFIT - the world-renowned workout method and certification that combines cheer-inspired exercises for a fun, high-energy workout! Danielle's inspiration for CHEERFIT came during her time as a D1 cheerleader for Syracuse University. Today, CHEERFIT has evolved into a global movement connecting cheer, dance and fitness enthusiasts around the world through its ambassador program, proven workout method, and virtual certification. CHEERFIT has been featured in everything from SELF Magazine to voted hottest new workout trend on NBC.
Danielle is not only passionate about helping others, but also loves the business side of fitness and has extensive industry experience in everything from business development, community building, and brand strategy. Danielle resides in NJ with her husband, golden doodle (Lola), and is a mom to a happy, active, toddler boy.
Learn more about Cheerfit here: https://www.cheerfittraining.com/
ENJOY THIS PODCAST?
Please make sure to rate, review and subscribe to The Business Side of Fitness.
Thank you for your support!
The allure of entrepreneurship is tempting. Successful outcomes are determined by a variety of factors and the day to day grind to achieve said success is often not glamorous.
Today on The Business Side of Fitness Podcast, Danielle Donovan, Founder of Cheerfit shares her journey including:
Developing a brand of empowerment in a world of body shaming
Business development tactics
Fostering community engagement
The entrepreneurial challenge of letting go of control
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry.
Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Danielle Donovan is the founder of CHEERFIT - the world-renowned workout method and certification that combines cheer-inspired exercises for a fun, high-energy workout! Danielle's inspiration for CHEERFIT came during her time as a D1 cheerleader for Syracuse University. Today, CHEERFIT has evolved into a global movement connecting cheer, dance and fitness enthusiasts around the world through its ambassador program, proven workout method, and virtual certification. CHEERFIT has been featured in everything from SELF Magazine to voted hottest new workout trend on NBC.
Danielle is not only passionate about helping others, but also loves the business side of fitness and has extensive industry experience in everything from business development, community building, and brand strategy. Danielle resides in NJ with her husband, golden doodle (Lola), and is a mom to a happy, active, toddler boy.
Learn more about Cheerfit here: https://www.cheerfittraining.com/
ENJOY THIS PODCAST?
Please make sure to rate, review and subscribe to The Business Side of Fitness.
Thank you for your support!
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