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Listen "Episode 42 - Should You Be Shadow Dropping Your Games? - Rebecca Lautner and Kirsten Lee Naidoo"
Episode Synopsis
Nobody does shadow drops (the act of releasing a game with no advance marketing) quite like Landfall Games, who've done it many times; most recently moving 2 million units of PEAK in less than 2 weeks after shadow dropping it in June.
Fernando talks to Landfall's Chief Business Officer Rebecca Lautner and Head of Publishing Kirsten-Lee Naidoo to get the inside story of how they've become the masters of this unusual tactic.
Fernando talks to Landfall's Chief Business Officer Rebecca Lautner and Head of Publishing Kirsten-Lee Naidoo to get the inside story of how they've become the masters of this unusual tactic.
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