In this episode of the Business of Talent Podcast, hosts Jordan and Sam are joined by special guest Isabel Li, a seasoned expert in influencer marketing and social strategy. Isabel has led successful campaigns for brands like Spotify, Netflix, HBO Max, and Target. The conversation dives into the key aspects of running impactful influencer marketing campaigns, setting strategic goals, and the importance of aligning creative content with influencers' authentic styles. Isabel also shares insights into selecting the right creators, avoiding common mistakes, and maximizing ROI. The episode offers a holistic view of influencer marketing, blending business objectives with creative freedom.00:29 Meet Our Special Guest: Isabel Li01:34 Diving into Influencer Campaigns03:21 Setting Clear Goals and KPIs05:22 Successful Strategies and Campaigns09:57 Creative Planning and Execution13:13 Common Mistakes in Influencer Marketing16:18 Building Relationships with Influencers17:43 The Impact of Collaboration on Creative Output18:10 Expanding Influencer Roles Beyond Social Media18:41 Building Long-Term Relationships with Influencers19:30 The Evolution of Influencer Selection in the Music Industry21:40 Manual Research vs. Influencer Software25:37 Balancing Macro and Micro Influencers27:30 Effective Marketing Tactics and Common Pitfalls29:38 The Value of Influencer Relationship Management31:17 A Viral Success Story: Spotify Wrapped Campaign33:31 Favorite Tools for Influencer Reporting and Analysis34:33 Influencer vs. Creator: What's in a Name?35:26 Conclusion and Final Thoughts

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