How Can Startups Avoid Costly GTM Mistakes in New Markets?

28/04/2025 1h 19min Temporada 2 Episodio 17
How Can Startups Avoid Costly GTM Mistakes in New Markets?

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Episode Synopsis

Send us a textHow Can Startups Avoid Costly GTM Mistakes in New Markets?  Mykhaylo Shaforostov, Co-Founder & CRO of Crankshaft.ai explains! In this electrifying episode of The Tech Panels, we sit down with Mykhaylo Shaforostov, Co-Founder and Chief Revenue Officer of Crankshaft.ai, to unpack the secrets behind scaling startups, revolutionizing sales tech, and navigating the wild world of AI-driven innovation. Myk takes us deep into Crankshaft.ai’s mission to transform lead generation by connecting high-intent leads with the right sales teams—efficiently and transparently. From crafting killer go-to-market strategies to bridging the B2B and B2C divide, he shares battle-tested insights on what it takes to thrive in today’s competitive landscape.What’s on the table?Go-To-Market Mastery: The biggest pitfalls in scaling B2B SaaS across regions like the Americas, Europe, and Asia—and how to dodge them.B2B Meets B2C: Why the obsession with separating these models is outdated, and how marketplaces are rewriting the rules.AI & Startups: How AI is turbocharging prototyping, but why data challenges still trip up even the savviest founders.Lead Arbitration Unveiled: Crankshaft.ai’s game-changing approach to bringing transparency and quality to the murky world of lead generation.Startup Survival: Hard-earned lessons from the trenches, including why talking to customers before building is non-negotiable.Expect candid takes, practical advice, and a few startup war stories that hit home. Whether you’re a founder, a sales leader, or just curious about the future of AI and sales tech, this episode is packed with insights you won’t want to miss! Contact Crankshaft. Ai - https://www.crankshaft.ai/Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com Stay tuned for more exciting episodes!

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