In this powerful episode of The Brand Called You, host Ashutosh Garg sits down with Aleksandar Babic—an artist, diplomat, and businessman whose life spans cultures, continents, and creative mediums. Aleksandar shares how his upbringing in Belgrade, Serbia, and his experiences as a diplomat in Myanmar and Thailand shaped his unique worldview and artistic vision.Dive deep into Aleksandar’s acclaimed projects like “Shelf of Sorrow” and his graphic novel “My Name is Peter Babich from the Village of Soviak”—works that confront the world’s tragedies, advocate for empathy, and challenge us to reflect on our collective history. He reveals how humor, storytelling, and art help him process heavy themes and foster hope in a divided world.If you’re interested in art, history, human rights, or the power of empathy, this conversation is not to be missed.

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