In this week’s episode, Ryan and Alicia are back to talk about how you can design your website to help you generate leads. From pop-up forms to lead magnets, they have plenty of ideas to help you get in contact with potential customers, and the technical expertise to help you design your website in a way that inspirits action. 0:00 Introduction0:30 What Does Lead Generation Mean?1:15 Designing With Lead Generation in Mind3:16 Design Tips for Lead Generation4:16 Calls to Action5:57 The First Step in Lead Generation is Getting Their Attention7:08 Lead Magnets8:40 Designing Good Landing Pages9:50 The Importance of Following Up with Leads11:10 Tracking Landing Page Performance12:28 Improving Landing Page Performance14:00 Conclusion

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