Are you giving your marketing automation or inbound marketing platform the respect it deserves? Yeah, we said respect. If you aren't fully utilizing the platform, you aren't getting a return on your investment.
In todays episode, we'll cover what you may be missing out on if all you use are the email and form features of your marketing automation/inbound marketing platform.
We specifically cover the following HubSpot features; however, your tech of choice may have similar options. (Disclosure: Jackson Marketing is a HubSpot Partner Agency.)

Landing pages and forms (including discussion of hidden fields and progressive profiling)
Live chat and chatbots (plus Slack integration)
Pop-ups
Call-to-Action buttons
Dynamic content personalization and customization
Contacts and lists (including static and active lists)
Reports and analytics (including using Prospects data)
Workflows (and several ways to use them)
SEO strategy/topic cluster module
Integration with CRM and ticket desk technology

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