In this episode, CEO Jack Kosakowski of The Creation Agency gives marketers insights and tips on how to think more like a salesperson and to uncover what your sales team really needs from the marketing department.
Jack covers:

The similarities between prospecting and lead generation
How the amount of content noise and chaos requires marketers to help salespeople stand out and apart to get more conversations
His own experience in both sales and marketing roles
How sales and marketing alignment is a must
The big problem of not aligning content strategy between sales and marketing
The need to help create sales enablement content to help buyers and reps relate to one another 
What marketers should do when there is a wall between sales and marketing
How marketers hurt their reputations with sales teams when they don't define the MQLs, SQLs process
The need to get more proficient with marketing technology and understanding data to develop a data-driven sales and marketing process
The blur between social selling and personal brand building
AI buzz versus reality in sales and marketing
What salespeople should remember about working with marketing
Why marketers need to talk one-on-one with reps to learn more about their day-to-day challenges
The benefits of helping a sales rep build his or her personal brand
His dream job

Want to reach out to Jack? Connect with him on LinkedIn.
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