In this episode, we're focusing on a crucial aspect of student outreach: connecting with Hispanic prospective students and their families.  Why is the Hispanic population important to college enrollment? What sets them apart in terms of behaviors and demographics? And most importantly, how can we effectively reach this audience and their influencers? Cristina and Allison explore these questions and discuss the power of listening, leveraging audience-centered market research, and creating multifaceted integrated marketing and communications campaigns that truly resonate.Guest Name: Cristina Craig, Director of Marketing, NJITGuest LinkedIn Profile:  https://www.linkedin.com/in/cristinacraig
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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