One of the business guides I return to again and again is the book Great Leads. This book tells you everything you need to understand about communicating with your audience in a way that cultivates the relationship and results in increasing sales.
No matter how many times I've read this book, I'm always blown away by the statistic they open with:
“80% of emotional impact will be determined by the first 20% of the copy.”
Did you know that? Because I sure didn’t!
The first few hundred words of your copy are known as “the lead.” And if those first hundred words are the entryway to a sale, your headline is the front door that every client has to walk through, in order to get to your product.
Of course, what you really want is for them to be stampeding through!
To get this, you need a killer headline for your sales page.
Four Essentials of a Killer Headline
#1: The Rule of One
#2: You need to provoke emotion.
#3: Determine Which Lead to Use
#4 Determine Your Reader's Awareness Level
Creating a Gateway for Your Ideal Customer
As you might remember from earlier episodes, there are a few different ways to determine your target market's awareness level. Go back and listen to Episodes 55 and 56 if you need a refresher.
Or, if you're ready to take a deep dive into the strategies for finding your ideal audience, you can sign up now for the Profit Lab--but hurry! Registration is closing soon, and today is the last day to get a massive "early bird" discount on this course.
Finally, click here to download this week's free guide--it will walk you through each of these four essentials to create a killer sales page headline of your very own.

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