In this first episode of the third season, host Charlene Norman delves into the emotional struggles such as reticence, frustration, and guilt faced by individuals and small businesses who operate in the green space. Charlene offers three big ideas with which  listeners can better navigate the challenges of maintaining sustainable practices while ensuring financial viability in a capitalist world.1. Identifying Core ValuesWhy It Matters: Your values are your compass. They guide your business decisions and interactions.Takeaway: Reflect on your personal beliefs and translate them into your business practices. What’s non-negotiable for you? Integrity? Compassion? Write them down and let them steer your ship.2. Understanding Your Personal Operating SystemWhy It Matters: Self-awareness is your secret weapon. Your unique approach shapes your business model.Takeaway: Embrace your personal operating system. Understand your motivations and decision-making processes. Create a business that reflects your values and vision, not just industry norms.3. incremental SustainabilityWhy It Matters: Sustainability doesn’t have to be all or nothing. Small steps can lead to big changes.Takeaway: Focus on specific areas where you can easily integrate sustainable practices. Build your "success muscle" one step at a time.Why Listen?This episode is packed with practical advice and heartfelt insights to help you balance your commitment to the planet with the need to stay profitable. Whether you're an individual or a small business owner, these tips will help you navigate the complexities of sustainability without feeling overwhelmed.
Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

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