The University of Tennessee introduces a new NIL operations office, directly managing student-athlete payments, marking a significant shift from third-party collectives. Led by chief NIL officer JB Bowling, the department, with a $25 million budget, offers player payroll and ensures compliance with new regulations. The team, including associate athletics director Will Watkins, director of NIL operations Tayloe Lock, and assistant athletics director Sarah Harris, handles negotiations, budgeting, and payments. The new system, starting July 1, allows universities to directly pay athletes while still allowing external NIL deals, ensuring fair and transparent compensation.The Daily News Now! - Every city. Every story. AI Powered. Hosted on Acast. See acast.com/privacy for more information.

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