In this episode, we welcomed Neha Singh, CEO and Founder of Obsess, an experiential e-commerce platform enabling retailers to create immersive, 3D, 360-degree virtual stores. Obsess’s technology has been used by brands including Ralph Lauren, Dior, and Tommy Hilfiger. Neha became fascinated by the fashion industry and e-commerce as a former Tech Lead at Google, VP of Product and Engineering at a luxury e-commerce startup, and Head of Product at Vogue. After trying on a VR headset, she realized that AR/VR transformed the boring experience of online shopping into an immersive, exciting experience benefiting customers and designers alike. In this episode, Neha discusses how she discovered her interest in AR/VR, how she sees it shaping retail and e-commerce, and tips on building with emerging technologies without a built-in ecosystem of libraries and plugins that help developers. We also discuss what Neha learned when first building Obsess– from simultaneously selling and building the product, to the importance of an iterative product development cycle.

Ver todos los episodios