Ever wondered why your passion-driven entrepreneurial endeavours met an untimely demise? Brace yourself as we unveil the harsh truth about why falling in love with your business idea can spell disaster. From the depths of my personal experiences, I divulge the hard-hitting reality of seeing businesses crumble due to unforeseen circumstances and the emotional turmoil of those who have tied their identity to their enterprise. Unmask the drawbacks of irrational decisions and clouded visions that are often the side effects of an impassioned business outlook. Discover the benefits of a more pragmatic approach - falling in love with the process of building your business rather than the business itself. Tune in for a dose of reality and a fresh perspective, as I take you on an intimate journey of starting my cleaning business, Mission Cleaning Services, demonstrating the power of a grounded perspective focused on numbers and steady growth.

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