ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Courage to Charge: Confronting Pricing Anxiety in Your Business"
Episode Synopsis
Ever been afraid to reveal your prices to customers, dreading they might reject you for being too steep? I recall a real-life encounter where I quoted a higher than usual price, and to my surprise, the customer agreed! Through this experience, I learned that it's crucial to stand your ground on your pricing, even if it means facing rejections. Sometimes, rejection isn't a bad thing. It might just help you refine your marketing strategies and target the right audience. Originally aired 9/25/23.
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