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Listen "Season 2 Episode #15: Redefining How Consulting Delivers Value"
Episode Synopsis
In our final episode of this season, Richard Longstreet sits down with Toby Parnell, Founder of majaco, to unpack what it really takes to build a high-performing consultancy that puts outcomes first.
Toby shares the honest story behind launching majaco in 2019 with no business plan, just a drive to get hands-on with operational problems and create tangible value for clients. Fast forward five years, and majaco is a thriving consultancy helping food and FMCG businesses scale operations, reduce waste, and drive profitability, all while building a team culture rooted in autonomy, integrity and long-term thinking.
Episode Overview:
[00:50] Why Toby started majaco
[02:46] Early-stage vision and how defined it really was when launching the business
[03:48] How Toby landed majaco’s first client
[06:52] Building the team in majaco’s early days
[10:20] Approach to building the majaco team
[13:15] Building majaco with a flexible team model from the start
[16:29] Articulating majaco’s value proposition to new clients as the business grows
[18:00] Structuring fees based on value delivered
[19:16] Justifying a value-based fee model to clients
[22:29] Building a culture focused on outcomes
[25:15] Shaping culture intentionally vs. letting it grow organically
[29:47] What majaco looks for in a new hire
[30:58] How majaco goes about recruiting and new hires
[34:02] The interview process at majaco
[34:56] The majaco elevator pitch for potential hires
[39:36] What is the biggest learning from your career?
[41:16] Do you have any horror stories from your career?
[42:16] What do you know now that you wish you'd known at the start of your career?
A big thank you to Toby for your insights – it was brilliant to have you on the show! Find out more about our guest:
Connect with Toby Parnell
Follow majaco on LinkedIn
Visit their website
Hosted by Tarka Talent
Tarka Talks is hosted by Tarka Talent, leading management consulting recruitment agency. Find out more about our work and get in touch for support with your hiring needs.
Toby shares the honest story behind launching majaco in 2019 with no business plan, just a drive to get hands-on with operational problems and create tangible value for clients. Fast forward five years, and majaco is a thriving consultancy helping food and FMCG businesses scale operations, reduce waste, and drive profitability, all while building a team culture rooted in autonomy, integrity and long-term thinking.
Episode Overview:
[00:50] Why Toby started majaco
[02:46] Early-stage vision and how defined it really was when launching the business
[03:48] How Toby landed majaco’s first client
[06:52] Building the team in majaco’s early days
[10:20] Approach to building the majaco team
[13:15] Building majaco with a flexible team model from the start
[16:29] Articulating majaco’s value proposition to new clients as the business grows
[18:00] Structuring fees based on value delivered
[19:16] Justifying a value-based fee model to clients
[22:29] Building a culture focused on outcomes
[25:15] Shaping culture intentionally vs. letting it grow organically
[29:47] What majaco looks for in a new hire
[30:58] How majaco goes about recruiting and new hires
[34:02] The interview process at majaco
[34:56] The majaco elevator pitch for potential hires
[39:36] What is the biggest learning from your career?
[41:16] Do you have any horror stories from your career?
[42:16] What do you know now that you wish you'd known at the start of your career?
A big thank you to Toby for your insights – it was brilliant to have you on the show! Find out more about our guest:
Connect with Toby Parnell
Follow majaco on LinkedIn
Visit their website
Hosted by Tarka Talent
Tarka Talks is hosted by Tarka Talent, leading management consulting recruitment agency. Find out more about our work and get in touch for support with your hiring needs.
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