Through his company, NGP Trends, Aron provides businesses with valuable technical insights on the latest developments across vape, heated tobacco and nicotine pouch products. These insights, which support and enable the product and portfolio development of consumer centric products in this space, are shared through monthly reports, consulting, workshops and consumer research. His solution for this fast-moving and tech-driven category is to unlock consumer value from technology benefits and believes that the key to success and adoption in this category is education.

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