On this episode of Talking Top 500, Patrick O'Toole and Tim Musch sit down with Marcus Sheridan, a former home services company owner who bootstrapped the lead generation of his company using content marketing. His company prospered as a result. His book They Ask, You Answer, a compilation of the marketing lessons he learned, has become a seminal volume for lead-gen marketers. He is now a sought-after speaker on the topics of marketing and lead generation and was listed by Forbes as 1 of 20 "Speakers You Don't Want to Miss."   Patrick O'Toole is the chief of content at SOLA Group, and Tim Musch, a legend in the home improvement industry, is with Paradigm Vendo.

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