"While the world is changing and people are looking for apartments differently, your presence online needs to be just as polished and consistent, sending the right message to the renters you're looking to target." — Austin Joynes 2020 accelerated several trends in the purpose-built rental industry: Digital presence and virtual content swelled in importance. Virtual service moved to the front of the line. And consistency in content now matters more than ever. Now, what will 2021 look like for purpose-built rentals? That's our topic for this episode of Sync or Swim, featuring Austin Joynes, a 14-year veteran of the purpose-built rental industry in Canada, who started out as a leasing agent before moving into the property management side. Here's what we talked about: What's a trend versus an actual change in the landscape? The importance of sticking to the fundamentals And the #1 thing that's really changing the way people live Check out the podcast on Apple, Spotify, or on our website here.

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