Send us a text"For a long time pricing was this great big mysterious thing. I didn't understand where the numbers came from."If you feel or felt this was then you're not alone. Pricing is rarely taught, in fact most people don't even know there are people out there who are experts. Your job, one of them, as a business owner is to demystify pricing so that it's not so difficult for you to do. Learn what you need to know and figure out how to make it simple for your business.As I discussed with this episode's guest understanding value is the key to opening up that mysterious little box you call pricing.In This EpisodeI sit down with Geraldine Carter, Owner of She Thinks Big Coaching where she helps CPAs get out of the accounting rut. Her clients routinely double their margins in 6 months or less while working fewer hours. She shares with us her own pricing journey. How she went from just doing what everyone else was doing and feeling like pricing was a great big mystery to realizing it's a powerful toolset for her and her clients to master. We talk about that and so much more. Enjoy the episode.Podcast Highlights0:00 Introduction02:07 Getting to Know Geraldine06:30 What Value Clients get from Geraldine08:26 Pricing at the Beginning15:49 Most Businesses and Services Lack and Understanding of the Value18:55 Is Pricing more Art than Science24:55 I can't do that in my Industry is not (a fact) it's a Thought26:51 Pricing is Something that I can Learn28:05 Wrap Up QuestionsHow to Reach Geraldine:LinkedIn: https://www.linkedin.com/in/geraldine-carter/Website: https://www.shethinksbigcoaching.com/Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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