One bad buy led him to start a company & changed his life - and the wheel industry - forever. Listen to Daniel Welsch talking with Jean-Paul Ballard about the birth of Swiss Side.

Once upon a time in Switzerland there was Jean-Paul Ballard working in the Formula One industry as an engineer. He went out for bike rides with his work colleagues during the lunch brakes and as all people with gasoline in his veins instead of blood, he wanted to become faster as his colleagues and bought very expensive carbon wheels for his road bike. All of a sudden he almost lost the complete wheel right underneath his bike frame and decided to make it better. So he did and Swiss Side was born.

We recorded the first episode of this podcast to explain where JP and Swiss Side come from and how hard it was to get a step into the wheel industry.

We will do this on a regular base from now on and you can find us on Spotify [Link in Bio and in the stories] and on all the other platforms pretty soon too.

Enjoy the first episode and the insights about the fastest wheels in the game.

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