Saltbox TV Isn't Your Father's Streaming Service. More Like Your Grandfather's

Strictly Business
02/02/2022 29 min
Saltbox TV Isn't Your Father's Streaming Service. More Like Your Grandfather's

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Episode Synopsis

A new video-streaming service targeting senior citizens is betting that advertisers will finally wake up to the purchasing power of a demographic Madison Avenue has largely ignored. CEO Jerry Goehring explains how Saltbox TV customizes its product to meet the unique needs of a very big but underserved market.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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