Episode 76: Crunching the Data, with Susan Baier of Audience Audit Inc.

StrategyCast
16/08/2017 43 min
Episode 76: Crunching the Data, with Susan Baier of Audience Audit Inc.

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Episode Synopsis

Susan Baier has been a marketing strategist for 30 years, and now help organizations figure out their ideal audiences. She supports marketing agencies with custom attitudinal segmentation research and helps small business owners learn how to think about their audiences in a way that helps them develop their positioning, content, messaging and marketing strategies.

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