Aaron Ahuvia PhD is the world’s leading scientific expert on brand love.
In this episode we discuss:

How the brain works and what we know about love
What it’s like working with Philip Kotler
How we define love and why it matters to marketers
How to build brand love
What to do when brand love isn’t something you should aspire to 
Anthropomorphism and why brands talk to us
Why stories matter
Why the IKEA effect works (but not for me!)
What Lisa Marie Presley can teach us about B2B marketing (really)
What to do if people fall out of love with your brand

Aaron Ahuvia
Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn and holds an appointment in the College of Engineering’s program on Human Centered Design as well as at the UM-Ann Arbor’s Penny W. Stamps School of Art and Design.

He completed his Ph.D. in Marketing at Northwestern University’s Kellogg Graduate School of Management, where he worked with Professor Philip Kotler (‘the father of modern marketing’).
Strategy Sessions Host - Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
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Recommendations

Aaron’s book, The Things We Love
Creating Superfans by Brittany Hodak
Lidia Infante on the Strategy Sessions talking about using data on dating apps

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