From policy to weather phenomena to industry cycles, there are a lot of factors that impact the U.S. beef market. In this episode of the State of the Plate podcast, Rabobank Senior Analyst of Animal Protein Lance Zimmerman joins us to talk about the state of beef today and tomorrow and what that means for ranchers, restaurants, consumers and all throughout the food value chain.To visit the RaboResearch report referenced, visit Beefing up: Strategies to shape a stronger US beef industry amid higher prices - Rabobank.Also, C.O.nxt PR expert Rachael Glaszcz sits down to advise food brands on what they can do to stay prepared for crises and unexpected adversity.00:00 Lance Zimmerman, State of Beef57:40 Rachel Glaszcz, How to Prepare for Crisis

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