Listen "SoS #11: Sustainable Packaging Trade offs with Mondelēz"
Episode Synopsis
Saif Hameed and Patrick Shewell, Global Director of Packaging at Mondelēz, discuss balancing an iconic brand image with bold sustainability packaging goals. In this episode, we dive into:Balancing trade-offs between product functionality and sustainabilityEPR policy inconsistencies and how to manage these across 150+ markets.Prioritising packaging initiatives: no brainer vs higher cost initiativesStrategies for collaboration with packaging suppliersInvesting in innovative packaging solutionsShow notes:Consumer Goods Forum Packaging Design GuidanceExtended Producer Guidance: All you need to know about EPR Policy Pulse
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