Conversion rate optimization is a valuable tool in a startup’s took kit. Especially for eCommerce sites.It helps you dive deep into your key audience and identify what language or messaging best speaks to their needs, resulting in greater customer conversion and retention.Our guest, AJ Davis, is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods. Before starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product. To learn more about how the Experiment Zone can help your startup grow, please visit: https://experimentzone.com/Follow and connect with AJ and the Experiment Zone on social:LinkedIn: https://www.linkedin.com/in/ajdavisatx/ Twitter: https://twitter.com/ExperimentZone_ Facebook page: https://www.facebook.com/StartupInsightsPodcast Instagram: https://www.instagram.com/ajdavis_atx/ Youtube: https://www.youtube.com/channel/UCJMkmKk6Rw6s5pLRnMgnV6w Pinterest: https://www.pinterest.com/startupinsights/ 00:00 - meet CRO specialist AJ Davis!07:30 - AJ's pre-entrepreneurship story14:00 - how AJ launched Experiment Zone AND turned her employer into the first customer 22:10 - what is conversion rate optimization25:30 - how Experiment Zone helps you convert visitors into customers and retain those new customers29:10 - If we just test red button or blue button, we don’t learn a lot about our customers. 34:15 - how to use your Shopify analytics to improve your conversion rate optimization40:40 - why hiring a CRO specialist will help your startup grow faster43:25 - advice for diluting bro culture dynamics48:50 - why framing everything as an experiment will help you fail fasterThank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!Ande ♥http://andelyons.com#croforstartups #conversionrateoptimizationforstartups CONNECT WITH ME ONLINE: https://andelyons.com https://twitter.com/AndeLyonshttps://www.facebook.com/StartupLifew... https://www.linkedin.com/in/andelyons/ https://www.instagram.com/ande_lyons/ https://www.pinterest.com/andelyons/ https://angel.co/andelyons TikTok: @andelyonsANDELICIOUS RESOURCES:JOIN STARTUP LIFE LIVE MEETUP GROUPGet an alert whenever I post a new show!https://bit.ly/StartupLifeLIVEAGORAPULSEMy favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more her

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