Matt Mahatme and Jordan Palmer were bartenders who spotted a gap in the market for mixers that combined big flavours with less sugar, fewer calories and nothing artificial. “We wanted to create a brand with a bit of an edge, with a contemporary feel, that looked as good as it tasted,” recalls Matt. Since launch in 2018, helped by a successful crowdfunding campaign, Lixir Drinks has grown into an award-winning mixer brand that’s proved highly popular in the UK and internationally. So, what key start-up lessons did they learn and what’s the recipe for their success?Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

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