The article analyzes Juventus' market strategies, highlighting how sporting director Giuntoli managed the club's income and expenses, reducing the wage bill while making several acquisitions through targeted sales. Despite a budget deficit, the club aims to achieve its sporting objectives, particularly qualification for the Champions League round of 16, to avoid further capital increases. Achieving this goal is crucial for the financial stability of the club. The success of this strategy now depends on coach Thiago Motta.

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