The $15,000 Mistake - Lean Marketing (Allan Dib)

08/10/2025 9 min

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Episode Synopsis

Instagram: https://www.instagram.com/spoiler_alert_everyone_dies/Spotify: https://open.spotify.com/show/0jiRF4e1ijx91QISmqGsLuIn a world where nine out of ten startups fail, a great product is no longer enough. Businesses burn through fortunes on flashy ad campaigns and meaningless metrics, only to disappear without a trace. But what if there's a better way? This film delves into the revolutionary "lean" philosophy, a battle-tested strategy born in the ashes of post-war Japan and perfected in the boardrooms of today's most successful companies.Journey inside the minds of modern marketing masters as they navigate the clash between two opposing forces: the soulful, tribe-building artists and the ruthless, data-driven scientists. Uncover the secrets to eliminating waste, finding your perfect customer, and mastering the elusive "product-market fit." From the factory floor of Toyota to the digital battlegrounds of Silicon Valley, discover how to stop guessing, stop wasting money, and start building an unstoppable growth machine. It's not about having the biggest budget; it's about having the sharpest strategy.