In this episode, Cheryl and Tyler discuss: Standing out amidst competitors  Connecting to people through stories Storytelling is a life skill that everyone needs The fastest way for people to know, like, and trust you Key Takeaways: In a highly commoditized and competitive marketplace such as the real estate industry, it's very hard to stand out. You can differentiate yourself by telling your own unique story.  People decide based on emotions. Story-telling is a great way to grab attention, invoke emotions, and serve as a mirror your audience will see themselves in. Stories connect you with people, it sets you apart.  Storytelling is a skill that you need to have whatever your career is in life. It's how you will set yourself apart from others whether as a business or as an individual vying for a corporate position.  People do business with someone they know, like, and trust. The fastest way for people to know, like, and trust you is through marketing yourself in video.   "There's always someone out there who does the same thing that you do, probably better than you do… but there's one thing that all of those people don't have and that's your story. Your story is what's going to connect you with people."  —  Tyler McCulloch  Connect with Tyler McCulloch:Website: https://cardinalredproductions.com/  Email: [email protected]  Phone: 801-753-8370 LinkedIn: https://www.linkedin.com/in/tyler-mcculloch-72b71916/    Get in Touch with Cheryl: Website: www.cherylknows.com  YouTube:  https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg Facebook: https://www.facebook.com/dynamiteproductionsinc LinkedIn: https://www.linkedin.com/in/cherylknowlton/   Show notes by Podcastologist: Justine Talla Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

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