In this episode, Cheryl and Matthew Rathbun discuss: Educating the buyer  Standing out with knowledge  Putting people first  Spreading positivity everywhere Key Takeaways: Educate the buyer about every aspect of the process, the market, and how to prepare for whatever market that they'll be faced with.  Knowledge is your product, it's how you'll stand out. You have to keep yourself updated with the relevant information, especially legal-related stuff, that will be the most beneficial to the clients that you'll encounter.  When you put people first, the money comes second.  Share positivity, happiness, and goodness in your social media. Provide value and not just sales pitch after sales pitch in all your posts. That's another way that you could set yourself apart from the rest.   "Knowledge is the greatest way, the quickest way to build loyalty in a consumer."  —  Matthew Rathbun   Connect with Matthew Rathbun:Website: https://www.matthewrathbun.com/  Facebook: http://www.facebook.com/matthewrathbunrealtor  Twitter: http://www.twitter.com/mattrathbun  Instagram: http://www.instagram.com/matthew_rathbun    Get in Touch with Cheryl: Website: www.cherylknows.com  YouTube:  https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg Facebook: https://www.facebook.com/dynamiteproductionsinc LinkedIn: https://www.linkedin.com/in/cherylknowlton/   Show notes by Podcastologist: Justine Talla   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

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