You "own" the most valuable 25 square inches of visual territory on earth. Join me and my returning guest, Dan Hill, founder and President of Sensory Logic (sensorylogic.com) and author of 9 books including the best seller Emotionomics. Dan says that there are two currencies in life: dollars and emotions. For over 20 years now, Dan has specialized in the latter – often in terms of business applications, and often by analyzing facial expressions. Why the focus on faces? The answer is because the most valuable 25 square inches of visual territory on earth runs from the eyebrows to the mouth. There, people best reveal and communicate the affective responses that so often drive their behavior, whether in the marketplace, the workplace, their personal lives, or in realms like politics, sports, and the fine arts. For the past 20+ years Dan's company, Sensory Logic, has used facial coding to capture and quantify emotional responses in conducting market research and consulting for more than 50% of the world's top 100 B2C companies.
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