On this week's show, we talk to Neal Schaffer from PDCA Social chatting with Alan all about the Power of Influencer Marketing Neal is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.  Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland),. Neal is a popular social media speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), The Business of Influence, on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer.

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