In episode 60, Brad and Scully discuss that without good design, your content marketing will fail. In addition, they examine the implications of the fear economy; and how your school website measures up. This episode’s commonly asked school marketing question looks at the real value of social media followers. This week’s school marketing example: Marcellin College’s beautifully produced video, I am known. The rants and raves segment looks at Publicis Groupe’s rollout of solution hubs to incorporate digital agencies.
This week’s links:
Ignore design at your peril
https://contently.com/strategist/2016/03/15/ignore-design-peril/
The fear economy – how will you adapt to survive?
https://www.marketingmag.com.au/hubs-c/fear-economy-will-adapt-survive/
Is your school’s website up to scratch?
http://www.educatoronline.com.au/news/is-your-schools-website-up-to-scratch-213672.aspx
Schools miss online opportunities to convert leads to enrolments
http://info.imageseven.com.au/school-marketing-blog/schools-miss-online-opportunities-to-convert-leads-to-enrolments
How does your school website measure up?
http://info.imageseven.com.au/website-review-ebook-edu
Are you translating social media followers into something that matters?
http://info.imageseven.com.au/school-marketing-blog/are-you-translating-social-media-followers-into-something-that-matters
Marcellin College
http://www.marcellin.vic.edu.au/
Marcellin College – I am known video
https://www.youtube.com/watch?v=fp-YZfQkGl0
Publicis Groupe continues transformation with Sapient Inside
http://www.campaignlive.co.uk/article/publicis-groupe-continues-transformation-sapient-inside/1388516

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