Brad and Scully discuss the value of advertising to the Australian economy. In addition, they examine scientific support for content marketing; and Microsoft's purchase of LinkedIn. This episode's commonly asked school marketing question looks at how to prepare your school for marketing automation. This week's school marketing example: Wilderness School's series of insightful parent interviews. The rants and raves segment looks at the growth of Monocles' 24 hour digital radio station since its launch in 2011; and Media Watch's great summary of the challenges facing the digital news landscape. Episode links: Advertising pays http://www.advertisingpays.com.au/docs/Deloitte-Executive-Summary.pdf Scientific support for content marketing https://www.linkedin.com/pulse/scientific-support-content-marketing-thomas-barregren Microsoft to buy LinkedIn for $26 billion http://www.bbc.com/news/business-36519766 How to prepare your organisation for marketing automation http://www.marketingprofs.com/articles/2016/30053/how-to-prepare-your-organization-for-marketing-automation Wilderness School: Side by side http://www.wilderness.com.au/side-by-side How Monocle found money in radio http://digiday.com/publishers/monocle-magazine-monetizes-million-monthly-radio-listeners/ Perfect storm facing digital news http://www.abc.net.au/mediawatch/transcripts/s4481060.htm

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