How to Sell High-Performance Building Products to Builders

Smarter Building Materials Marketing
03/07/2023 16 min Episodio 221
How to Sell High-Performance Building Products to Builders

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Episode Synopsis

Innovative, high-performance building materials can be difficult to market and sell. This week’s guest not only has a brand new, innovative product, but one that’s high-performance and sustainable. He talks to Zach about how he’s been able to market and sell this innovation to builders.
Josh Dorfman is the CEO and co-founder of Plantd, a company dedicated to making carbon-negative building materials.

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